Knowledge Hub
A 4-Step Framework for Enhancing Digital Products
Unlocking digital product improvements relies on a methodical approach. We explore a straightforward 4-step blueprint that dissects user behavior, defines hypotheses, and validates insights for actionable enhancements. Step 1: Tracking...
A 4-Step Framework for Enhancing Digital Products
Unlocking digital product improvements relies on a methodical approach. We explore a straightforward 4-step blueprint that dissects user behavior, defines hypotheses, and validates insights for actionable enhancements. Step 1: Tracking...
How To Balance Between Simplicity and Flexibility
We’re wired to learn. Research shows that babies spend more time looking at new faces than familiar ones. Novelty brings a form of excitement that pushes us to explore and...
How To Balance Between Simplicity and Flexibility
We’re wired to learn. Research shows that babies spend more time looking at new faces than familiar ones. Novelty brings a form of excitement that pushes us to explore and...
UX Design vs UI Design: What are The Differences?
The terms UX Design and UI Design are often used interchangeably, but beneath this overlap lie distinct differences worth noting. This article aims to illuminate these disparities. Let's begin by...
UX Design vs UI Design: What are The Differences?
The terms UX Design and UI Design are often used interchangeably, but beneath this overlap lie distinct differences worth noting. This article aims to illuminate these disparities. Let's begin by...
How to Optimise CTAs Through Effective Micro Copy
When we discuss User Experience (UX), we tend to prioritize design over text, often undervaluing the importance of copy. However, we firmly believe that well-crafted copy is equally, if not...
How to Optimise CTAs Through Effective Micro Copy
When we discuss User Experience (UX), we tend to prioritize design over text, often undervaluing the importance of copy. However, we firmly believe that well-crafted copy is equally, if not...
How to Track Mobile Installs Adequately
Effective marketing requires adequate tracking of mobile installs and core funnel events. Creating an adequate tracking plan is tricky for one platform but becomes even trickier when events need to...
How to Track Mobile Installs Adequately
Effective marketing requires adequate tracking of mobile installs and core funnel events. Creating an adequate tracking plan is tricky for one platform but becomes even trickier when events need to...